When addressing webmasters and SEO professionals via online video, Matt Cutts, Google’s head of search spam, announced that Google is working on an algorithm, which will help boost up ranking for websites that have authority on a specific subject, such as, medical, sports, cooking, tourism, and technology.

As of now, Google news works on a similar type of algorithm, displaying web pages based on subject authority, rather than on page ranking. Google is recently working to create the same kind of algorithm for its ‘web search’ option.

In the video, Matt Cutts talked about 10 significant upcoming updates in Google’s algorithm, which include going more “upstream, introducing the latest version of Penguin Update, detecting and penalising spammy queries, focusing more on link analysis, taking actions against the use of advertorials, improving communication with webmasters, introducing more efficient system for detecting hacked sites, and showing less cluster search results.

Google’s new initiative to determine which site is a subject authority is one of these 10 upcoming updates that, experts believe, will change the way websites are being rated or ranked. In this article, we will discuss about the possible impact this upcoming change in Google’s algorithm.

How Subject Ranking is Going to Impact Search Ranking

According to an expert, “Just like Page Rank, and yet to be introduced Author Rank; Subject Authority will be a web-content ranking signal used by Google, which will give a Subject Rank (SR) to each website on the basis of expertise on a subject matter.”

Here is how the upcoming change in Google’s algorithm may impact subject ranking.

  • After the new algorithm takes effect, Google’s ranking system will provide more importance to websites that are targeting a niche and those having expertise on specific subjects. As such, it is important for SEO experts to focus more on developing subject specific websites targeting a particular group of audience.
  • It is expected that the new algorithm will not work on the basis of numerical value. Chances are high that it will be part of the regular indexing algorithm.
  • There is already a misconception that new blogs and websites should focus on a single subject. However, contrary to this misconception, there will be no restriction on the number of subjects a site deals with. What’s important is to create the website in such a way that it gets an authority over one or more subjects. In fact, including multiple subjects can help because it gives you an opportunity to expose your site to multiple subjects.
  • It is also important to note that gaining subject authority is a time consuming process. It may take months or years to develop the appropriate authority that yields meaningful rankings. Website owners should be prepared to provide significant time to get their website in a better position.

Finally, let’s take a look at what Matt Cutts said about this new update. “We are going to be doing a better job of detecting when someone is sort of an authority in a specific space, said Matt Cutts, “It could be medical, it could be travel, whatever. We will be trying to get those sites rank higher especially if you are some sort of authority on a subject or have a site that according to the algorithms we think might be a little bit more appropriate for Google users.”

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