Matt Cutts, Google’s head of search spam, announced in May 2013 that the search engine giant, Google is likely to filter out all spammer links and black hat SEO websites from summer onwards. In one of his recent videos, addressing webmasters and SEO professionals, Matt Cutts touched upon 10 new and upcoming updates in Google’s algorithm, which are likely to change the way Google detects and filters out spammers. Here’s a look at the 10 points addressed by Matt Cutts.

  1. Going Upstream – According to Matt Cutts, Google is going to go more “upstream” in a few months from now. This simply means that link networks will get importance from Google. This will help Google to detect spammers by weighting the value of a link.
  2. Advanced Penguin Update Version– Google is going to introduce the latest version of Penguin Update in the next few weeks. Cutts expects that the latest version would be more effective in detecting black hat SEO and spammer links.
  3. Spammy Queries – Google is also going to get stricter on spammy queries from summer onwards. The concern about spammy queries has been raised by many users and experts outside of Google. Now Google is planning to address the issue and take strong action against the use of spammy queries.
  4. More focus on Link Analysis – Google is going to put more focus on link analysis. According to Matt Cutts, more “sophisticated” link analysis will be one of the top priorities for Google.
  5. Advertorials – Cutts revealed that Google is going to take strong actions against the practice of using advertorials for website promotion.
  6. Turnaround opportunity for previously blacklisted sites – The last penguin update by Google affected the ranking of many websites very badly. Now Google is planning to “soften” the impact for some of those sites that have other qualities.
  7. Improving communication with webmasters – Google is also planning to work on their communication with webmasters. Matt Cutts revealed that webmasters can now expect more detailed notifications via Google’s Webmaster Tools.
  8. Importance to authoritative websites – Websites that have an authority in a specific domain are likely to get a ranking boost in Google. For example, a website that has built authority in sports is likely to get more favour from Google.
  9. Hacked site detection – From summer onwards, Google is expected to become more efficient in detecting hacked sites. They have already started working on listing potentially hacked sites, filtering out those sites, and informing webmasters about the hack.
  10. Less clustered search results – Matt Cutts said that Google will show less clustered search results from summer onwards. As of now, search results on the first page show clusters of the same domain name. Google is working towards changing this trend. While Google’s first page is likely to show more diverse search results, clusters of the domain names will keep showing from the second page onwards.

Just as Google’s search algorithm is set to see a lot of changes, SEO professionals should also revise their search engine optimization techniques accordingly. For best results, focus should be given on using white hat SEO techniques.

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